Expert advice

Legal advice: should I appear in a video for a wound care company?

Promoting one company's products over another's could be seen as unethical, says Marc Cornock.
Video shoot

Question: I have been asked to participate in a video for a wound care company which supplies my clinical area. Is this ethical?

It has been a long-standing principle that nurses, midwives, and other health care workers should uphold their own professional reputation as well as the reputation of their profession as a whole.

In line with the Nursing and Midwifery Council Code, this means not being seen to do anything that could harm your professional reputation or the reputation of the profession to which you belong.

If the video is instructional – such as demonstrating to other nurses or patients how to apply a specific form of dressing without promoting a specific product – there would appear to be no conflict with your duty to uphold your own and your profession’s reputation.

You would not be using your status as a


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