Connecting you with the nursing community
As an integral part of the Royal College of Nursing Group, RCNi connects with a national audience of nurses like no other media organisation can. We are committed to being an essential resource for the nursing community and have developed a comprehensive family of print and digital products that support nurses, with everything from their daily practice to the future of their career.
Nursing Standard is the UK’s highest circulating nursing publication and reaches over 96,000 nurses every week
RCNi’s flagship title, Nursing Standard, is the UK’s highest circulation nursing publication and reaches over 96,000* nurses every week. The publication includes a dedicated careers and student section and covers all therapy areas with clinical features on key topics such as:
- Wound care
- Respiratory care
* 33,306 subscribers as of Dec 2016
RCNi Specialist Journals
RCNi specialist journals offer you the opportunity to engage with key nursing professionals in specific clinical areas, ensuring you reach your target audience. We publish nine leading nursing journals which are available in print or as a digital version:
RCNi specialist journals offer you the opportunity to engage with key nursing professionals in specific clinical areas
- Cancer Nursing Practice
- Emergency Nurse
- Learning Disability Practice
- Mental Health Practice
- Nurse Researcher
- Nursing Children and Young People
- Nursing Management
- Nursing Older People
- Primary Health Care
Having relaunched in June 2016, our journals now have a fresh new look and provide nurses with the latest industry news, best practice and peer-reviewed clinical and research articles written by experts in their fields.
The window into all our digital resources is rcni.com. From there, users can access thousands of clinical, CPD articles, our full journal archive and breaking industry news, along with revalidation and learning support tools.
This interactive online educational resource is designed to help nurses meet their continuing professional development requirements and to help students bridge the gap between theory and practice. Accredited by the Royal College of Nursing, RCNi Learning covers a vast range of topics across all areas of nursing, with new content regularly added. With more than 7,900* active subscribers, RCNi Learning provides access to an engaged and receptive audience of practising nurses.
*7,933 subscribers as of Feb 2017
RCNi delivers a range of daily and weekly emails to our entire subscriber and registered user database – an audience of more than 100,000* nurses nationwide. The alerts contain up-to-date news, alongside features and articles from our journals. They have a 15% open rate and a CTR of 2.4%.**
*117,461 subscribers and registered users opted in, Jan 2016
**Avg. open rates and CTR of alerts Jan-Feb in 2017
Online reach and advertising opportunities
RCNi's total online reach grew significantly during 2016.
Nurses visit RCNi’s websites to update their professional knowledge and skills, read the latest news and access a wealth of career-orientated resources. Our comprehensive offering has led to our websites’ yearon- year growth and has developed our most engaged and receptive audience to date.*
Our brand advertising opportunities span our entire online offering. As RCNi’s clinical resources cover a diverse range of specialities within nursing, your reach can be either allencompassing or targeted depending on your specific audience requirements.
*1 Jan-Dec 2016. 4% increase on comparable data from 2015
We offer bespoke creative projects designed to send your marketing messages to the UK’s nursing population. Talk to us about any of the following:
- Medical education
- Online advertorials
- Online continuing professional development (CPD)
- Online videos
Use advertisement features to put your promotional message in a powerful and readable format to your target audience, while at the same time offering sound information to your prospective clients. Rates start from as little as the journal rate card, plus 10%, with the option of another 10% for us to lay out the advertisement feature for you.
Available across all publications, RCNi’s CPD articles undergo a stringent peer-review process and are edited with expert knowledge of current practice. Sponsorship includes:
- Optional involvement in content and author selection
- Acknowledgement of sponsorship on the first page of the article
- Optional full-page, colour advert opposite the start of the CPD article
- A PDF of the article that is hosted in the online clinical archive of nursingstandard.co.uk and accessible to more than 100,000 nurses who are registered online
This recently-launched section of rcni.com connects our audience of nurses and healthcare professionals to resources produced by external organisations. Hosted content covers topics such as continence, diabetes and motor neurone disease.
- These pages can include your branding, content, links to external content and are designed to promote your organisation to the wider nursing community
- Your content will be hosted for one year and is included in keyword searches across our portfolio of clinical websites
- Online adverts and emails will drive relevant traffic to your content
If you are publishing a report or multimedia resource that you want to promote to the readership of our clinical titles, we are interested in hearing from you.
Resource centres bring together editorial content and resources for healthcare professionals who specialise in a specific practice area or disease. These resources include a mix of RCNi peer-reviewed content, your reviewed content and links to other useful, external resources. We are also able to commission and RCN accredit new content. Relevant traffic will be driven to the resource centres via social media channels, email marketing and on- and offline promotion. Resources centres may be sponsored and content may link to promotional materials. You will also have the option to incorporate your brand styling in the design of the webpages. Options for a six and twelve-month tenure on content are available.
RCNi roundtable events
We can put you in contact with relevant nurses for a structured discussion about your chosen topics. RCNi will then disseminate and publish the results through our journals and websites.
- Opportunity to position your organisation as a thought leader in your field
- Gain deeper insight into your target audience’s views
- An excellent medium for networking
- Access to curated content for future use
Bespoke events listing
Make your event stand out with an enhanced event listing. These are available online and in print, and includes imagery and branding for your event along with a direct link to your website.
Therapy specific solus emails
Targeted email marketing can help your information reach nurses working in specific therapy areas, boosting your open rates and conversion rates. We now offer the opportunity to send therapy-specific, client-sponsored emails to our database of opted-in UK-based nurses, in their capacity as healthcare professionals. Our solus emails have achieved an open rate of 17% with a CTR of 4%, well above the industry standard.*
*Media and publishing CTR is 1.92%. Mailchimp industry averages, February 2017
RCNi data collected July-December 2016
You can choose to send to the entire database of more than 31,000 opted-in nurses to specific therapy areas, some of which are specified below:
- Women's health
- Cancer nursing
- Wound care
- District nurses
- Practice nurses
Please contact the team for a full list.
Contact us to discuss targeting single journals, online advertising or bespoke packages on 020 8872 3118 or email firstname.lastname@example.org