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So you think it’s embarrassing being a nurse, do you?

Nurses’ anger at NHS recruitment video that some say implies nursing is a second-best career
Picture shows a scene from a video produced by NHS England and NHS Improvement

Nurses’ anger at NHS recruitment video that some say implies nursing is a second-best career

A nurse recruitment video is being criticised for seeming to suggest the profession is an embarrassing career choice for men.

One prominent nurse leader said the short film is one of the most offensive advertisements for nursing she has ever seen.

In the advert, the male narrator, who is wearing a nurse's name badge, says: ‘We’re not who you think we are. We’re not embarrassed by our work.’

The clip had been seen by more than 36,000 views by noon today.

If your grades have changed, or you're still considering your next steps — why not consider a future in the NHS? Whether you want to work in a hospital or out in the community — there are so many paths a nursing career can

Nurses’ anger at NHS recruitment video that some say implies nursing is a second-best career

Picture shows a scene from a video produced by NHS England and NHS Improvement

A nurse recruitment video is being criticised for seeming to suggest the profession is an embarrassing career choice for men. 

One prominent nurse leader said the short film is one of the most offensive advertisements for nursing she has ever seen. 

In the advert, the male narrator, who is wearing a nurse's name badge, says: ‘We’re not who you think we are. We’re not embarrassed by our work.’

The clip had been seen by more than 36,000 views by noon today.

NHS England and NHS Improvement tweeted the 14-second clip along with the message: ‘If your grades have changed, or you’re still considering your next steps – why not consider a future in the NHS?’

‘Offensive and poorly conceived’

Nurses have criticised the video and its accompanying tweet.

Nursing student Grant Byrne tweeted: ‘I’m not embarrassed but whoever made this video ought to be.’

Critics include British Association of Critical Care Nurses chair Nicki Credland, who tweeted: ‘Males nurses “not embarrassed about our work” = one of the most offensive and poorly conceived advertisements for nursing I have seen.’

Message reflects stigma some men in nursing feel

However, other nurses have defended the video, arguing it merely reflects the experience of some men in the profession.

The video is part of a campaign to encourage young people who have just received their A-level results to consider nursing as a career.

NHS England and NHS Improvement was asked to comment.


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