Meet the nurses who are online influencers for the profession

How a new breed of nurse is harnessing the power of TikTok and Instagram to inspire their online followers to see nursing as a desirable career

• Nurses with significant followings on TikTok and Instagram explain what they post and why – and how they always adhere to NMC and employer social media policies
• They say they want to connect with the wider profession and inform the public, and some are using it as an additonal income stream
• Influencers’ age profile may reveal a generation gap in the profession, but academic urges more experienced nurses to harness the power of these social media platforms

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