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Front-line nurses to join NHS recruitment campaign

Nurses share their experiences in support of the We are the NHS recruitment campaign, which promotes healthcare staff roles and careers
Logo for the We are the NHS campaign

Nurses share their experiences in support of the We are the NHS recruitment campaign, which promotes healthcare staff roles and careers

Nurses will share their experiences of working on the front line in a recruitment campaign for the NHS in England.

Now in its fourth year, the We are the NHS campaign, in partnership with training body Health Education England, aims to put the spotlight on nursing, allied health professional and healthcare support worker roles.

NHS England credits the broadcast and advertising campaign with an average rise of 8,000 a year in the number of people applying for pre-registration nursing courses. But despite the rise in applications, the

Nurses share their experiences in support of the We are the NHS recruitment campaign, which promotes healthcare staff roles and careers

Logo for the We are the NHS campaign

Nurses will share their experiences of working on the front line in a recruitment campaign for the NHS in England.

Now in its fourth year, the We are the NHS campaign, in partnership with training body Health Education England, aims to put the spotlight on nursing, allied health professional and healthcare support worker roles.

NHS England credits the broadcast and advertising campaign with an average rise of 8,000 a year in the number of people applying for pre-registration nursing courses. But despite the rise in applications, the shortage of registered nurses in England alone is around the 40,000 mark.

Chief nursing officer Ruth May lauds diversity of workforce

Among those taking part in the campaign is newly qualified nurse Craig Royce, who recently joined London’s Great Ormond Street Hospital as a scrub nurse.

He said: ‘I’m originally from the north east and previously worked within retail, but having found volunteering with young people very worthwhile, I decided to make a change and pursue a career in helping people. I would love to see more men consider nursing in the future, it’s a career I wish I had considered sooner.’

Also backing the campaign is England’s chief nursing officer Ruth May, who said the diversity of the nursing and midwifery workforce was one of its greatest strengths.

She added: ‘I’ve never been prouder to be a nurse in the NHS, so if you want to make a difference to patients, we look forward to welcoming you to one of the most rewarding jobs you can do.’


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