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A post-COVID recovery: tackling nursing’s image problem

A recruitment campaign by NHS Highland reaffirms the positive aspects of nursing after the profession’s often negative portrayal during the pandemic

A recruitment campaign by NHS Highland reaffirms the positive aspects of nursing after the profession’s often negative portrayal during the pandemic

The impact the COVID-19 pandemic has had on the perception of the nursing profession has been something of a double-edged sword.

On one hand, the public and media profile of nursing has rarely been more in focus. Across the UK and beyond, we have seen nurses and other healthcare professionals applauded and praised for their exceptional work ethic and dedication over the past two years.

Narrative of bravery and sacrifice overlooks the positives of being a nurse

On the other hand, the public perception of the

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