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How Facebook transformed our breast screening service

A project to increase breast screening uptake has succeeded by using social media posts and a messaging app
Picture is an image from the Facebook page of  North Midlands Breast Screening Service showing ways to detect breast problems. Its project to increase breast screening uptake has succeeded by using social media posts and a messaging app.

A project to increase breast screening uptake has succeeded by using social media posts and a messaging app

Breast screening is an important way to detect the early signs of cancer, but most recent data show that uptake of routine invitations for screening is at its lowest level in ten years.

As lead health improvement practitioner at North Midlands Breast Screening Service in Staffordshire, this is a major concern for me.

Five years ago our team began thinking about how we could get the message out to more women, especially in areas that we found hard to reach in traditional ways, at minimal cost.

Using social media, which many women eligible for breast screening interact with regularly anyway,

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