Platforms for career progression

Nurses and employers are increasingly turning to social media to promote themselves in the job market

Nurses and employers are increasingly turning to social media to promote themselves in the job market.

Abstract

Nurses looking for jobs could do worse than spend more time on their smartphones, because employers are increasingly using social media to recruit staff.

Due to shortages of nurses in many areas of the country and an eagerness to cut the amount of money spent on agency staff, employers are reaching out to potential staff in new ways.

The George Eliot Hospital in Nuneaton, Warwickshire, is using a campaign on Facebook, Twitter and YouTube to recruit nurses in all specialties.

As part of the campaign, front line staff are being encouraged to use the trust’s Twitter account to share experiences of their day, using the hashtag #JoinTeamEliot. In addition, a series of short video interviews will be produced.

Matron Sally Wilson says nurses can hold Twitter chats on subjects such as falls prevention to share knowledge, and highlight the trust’s standards of safety, care and continued professional development, with potential recruits.

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This article was first published in print under the original title 'Platforms for progression' in Nursing Standard: volume 30, issue 35

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