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Have you ever described yourself as ‘just a nurse’?

How people talk about nursing can diminish its value and deter recruits – here’s what you can do differently
Image of a nurse holding a speech bubble that contains a picture depicting a nursing task. How nurses describe their profession has an impact on the way policymakers, politicians and the public perceive the role

How people talk about nursing can diminish its value and deter potential recruits, the profession’s leaders warn. Here’s what you can do differently

  • Not only do nurses’ words influence the public perception of the profession, but the language you use can help change the narrative
  • Get across the message that nursing is a ‘safety critical’ profession to improve its value to policymakers, employers and the public, say nurse leaders
  • How to change the way you represent your role and your profession's impact on patient care

How do you describe what you do? Do you present a clear image of your role, its complexity, the fact that it’s pivotal to patient care? Or do you say you are ‘just a nurse’?

Nursing leaders warn that words used about the profession have an impact on how it is perceived –

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