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Persuasion and influence

Keith Hurst , Nuffield Institute for Health, University of Leeds

Persuasion and Influence is the first of six CE articles related to the 1994 Clinical Practice and Management Awards, a joint initiative between the Royal College of Nursing, Smith & Nephew Medical Limited and Nursing Standard. Participants completing the assessment have the option of forwarding the Answer Sheet in the conventional way by April 5 (with the usual fee) or entering the Awards and retaining their Answer Sheet in accordance with the instructions on pages 52 and 53 (in which case, assessment is free). A list of dates to note is shown on page 52

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Distinguish between management and leadership, using influence and persuasion as a referent

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Name five ways of influencing and persuading people.

Nursing Standard. 8, 26, 47-54. doi: 10.7748/ns.8.26.47.s56

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23 March 1994 / Vol 8 issue 26

TABLE OF CONTENTS

DIGITAL EDITION