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Selfie campaign boosts trust recruitment drive

Novel approach helps fill 19 community nursing posts within a month

A campaign to get people to pose for selfies with a nurse recruitment poster has helped boost staff numbers at one NHS trust.

The number of new nurses appointed at Hertfordshire Community NHS Trust reached double figures within a month of the campaign launch.

The trust's advert for community nursing posts was featured at tube stations across London. To promote the recruitment drive, the trust asked people to take selfies with the ad and upload them to its Twitter page @CareersHCT. The selfie judged the best would win a £30 retail voucher.

Since the campaign began in January, 50 applications have been received and 19 nursing posts filled.

The trust's deputy director of human resources and organisational development Alison Ryder hailed the campaign’s success, adding: ‘Our overall vacancy rate is one of the lowest compared to other NHS trusts in Hertfordshire.

‘We are continually working on a recruitment action plan which incorporates a number of initiatives to enhance our recruitment process.’

The trust recently launched adverts for physiotherapists on the big screen at a cinema in Welwyn Garden City.

For more information about the community nursing vacancies, click here 

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