Make the media work for you

Learn how to promote your work to a wider audience

Lynne Pearce’s pointers for getting your message heard.

Abstract

Being in the media spotlight can feel like a daunting prospect, but stick to what you know and you generally cannot go wrong, says Nursing Standard editor Graham Scott.

‘Opportunities to promote your work to a wider audience don’t come along that often, so my advice is make the most of it – and bang the drum for your profession,’ he says.

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This article was first published in print in Nursing Standard: volume 30, issue 10

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