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Nurses front Marks and Spencer campaign to fundraise for NHS charities

Four nurses appear in adverts for the retailer’s Rainbow Sale, which has raised £6 million
Suzanne Vickers of County Durham and Darlington NHS Foundation Trust is one of the nurses featured

Four nurses appear in adverts for the retailers Rainbow Sale, which has raised 6 million so far

Nurses are taking centre stage in a Marks and Spencer campaign that has raised millions for the NHS.

The campaign donates 10% of every purchase in the M&S Rainbow Sale line to NHS Charities Together .

To date, more than 6 million has been raised since May.

Not just a district practitioner nurse, an M&S district practitioner nurse

Ray Atienza-Hawkes: I am not used the limelight

Midlothian Health and Social Care Partnership specialist practitioner district nurse (DPN) Mhairi-Jane Ramage is one of four nurses to be photographed for the campaign.

She told Nursing Standard: Everyone is chuffed about it. I was nervous, but I am up for

Four nurses appear in adverts for the retailer’s Rainbow Sale, which has raised £6 million so far

Suzanne Vickers of County Durham and Darlington NHS Foundation Trust is one of the nurses featured
Suzanne Vickers is one of the nurses featured in the campaign

Nurses are taking centre stage in a Marks and Spencer campaign that has raised millions for the NHS.

The campaign donates 10% of every purchase in the M&S Rainbow Sale line to NHS Charities Together.

To date, more than £6 million has been raised since May.

‘Not just a district practitioner nurse, an M&S district practitioner nurse’

 ‘I am not used the limelight’
Ray Atienza-Hawkes: ‘I am not used
the limelight’

Midlothian Health and Social Care Partnership specialist practitioner district nurse (DPN) Mhairi-Jane Ramage is one of four nurses to be photographed for the campaign.

She told Nursing Standard: ‘Everyone is chuffed about it. I was nervous, but I am up for promoting the role that we do.

‘I’m obviously getting some ribbing for it. They say, I’m not just a DPN, I’m an M&S DPN.’

Charge nurse Ray Atienza-Hawkes, who works in the ambulatory assessment unit at John Radcliffe Hospital in Oxford, is another nurse who has appeared in the campaign.

He said the past few months had been difficult due to the pandemic, but it was good to be recognised and he was grateful for the public support.

‘I am not used to being in the limelight, so the experience was a little surreal but good fun,’ said Mr Atienza-Hawkes.

Funding iPads and well-being services

County Durham and Darlington NHS Foundation Trust matron for palliative and end of life care Suzanne Vickers features in the campaign too.

She explained that some of the money raised has been used to buy iPads that enable patients to speak to their families while visiting is restricted.  

Zoe McDonald, who is senior staff nurse at Betsi Cadwaladr University Health Board, was the fourth nurse featured in the campaign. She praised NHS Charities Together for funding a well-being service for staff working through the pandemic.

‘I’ve heard from quite a few people who’ve used it and they said it helped a lot,’ Ms McDonald said.

The campaign will provide vital support

NHS Charities Together chief executive Ellie Orton thanked Marks and Spencer for its campaign.  

‘The money raised from this sale will be used by NHS charities to provide vital support to staff, volunteers and patients,’ she said.

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