Campaign highlights nurses working through the night as clocks go back this weekend

One of London's best-known landmarks is to feature a campaign highlighting nurses who will be working through the night when the clocks go back this weekend.

On Saturday evening, a billboard on iconic Piccadilly Circus will display an image of Marie Curie nurse Sally Monger-Godfrey to urge the public to support Marie Curie nurses working the extra hour.

The Marie Curie Extra Hour campaign will also feature on digital billboards in cities across the UK, and on the top of London’s black cabs.

Message of support

It is being backed by actor Alison Steadman, whose mother was cared for by Marie Curie nurses. She has filmed a message of support for the nurses who will be working the extra hour this weekend, available to view here.

Ms Monger-Godfrey said of her starring role: 'I’m not a particularly shy person but it is quite strange to imagine my face appearing on all these billboards across the country – that doesn’t happen to most people.

'But I’m of course incredibly proud to be a Marie Curie Nurse and proud of my fellow nurses who, like me, will be working through the night as the clocks go back.'

Several high-profile brands have donated their advertising space to Marie Curie, including EDF, Spotify, WHSmith and the Daily Telegraph, between 7 and 8pm on Saturday.

Marie Curie chief executive Jane Collins said: 'Practically everyone will be affected by terminal illness at some point in their lives, so it’s really important that more people are aware of the work that our nurses do and that they are able to receive our help if and when they need it.'

To make a donation text EXTRAHOUR to 70755 to donate £5.